Serving God by Serving Others.
A Christian-based Principal Growth Officer firm. The Elevating Standard™ was not invented in a boardroom — it was built in the field, over 30 years of leading real sales organizations. This is the origin of the system.
The Foundation
Faith-Driven. System-Built.
We are a Christian-based company, committed to serving God by serving others. At SalesHunter Consulting, we use the gifts God has given us to make a lasting impact through integrity, excellence, and faith.
That foundation is not a tagline — it is the governing principle behind The Elevating Standard™ itself. Clarity, Trust, and Accountability are not business concepts we borrowed. They are values we have lived, coached, and held ourselves to for over three decades.
“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”
— Colossians 3:23
The Architect
Sherman W. Hunter II
The Elevating Standard™ was not designed at a whiteboard. It was built in the field — across 30+ years of leading real sales organizations, managing more than 200 sales professionals, and holding COO and CEO roles across enterprise, mid-size, and boutique companies in multiple industries.
Every framework, every phase, every behavioral sub-layer in The Elevating Standard™ was earned through the work — not theorized. Sherman W. Hunter II is not selling his experience. He is installing the system that experience produced.
A longtime basketball coach and man of faith, he brings the same conviction to every engagement: you do not build a winning team by managing people. You build it by raising the standard they hold themselves to.
After 30+ years as a COO and sales leader, the businesses that scale aren't the ones with the best strategies — they're the ones with the best-developed leaders. That's why leadership development sits at the center of everything I do. I don't just build growth systems for growth-stage companies and PE/VC portfolio businesses — I train and develop the owners, executives, and managers who will run them. My greatest measure of success isn't the system I leave behind. It's the leadership team that no longer needs me.
Sherman W. Hunter II
Founder & Principal · SalesHunter Consulting
Why It Matters
The experience is not the product.
The system it produced is.
Most consultants sell their years. We built a system from ours. Every phase of The Elevating Standard™ — every behavioral sub-layer, every governance rhythm, every Foundation Stone™ — was stress-tested across real organizations before it was ever packaged as a methodology.
When The Elevating Standard™ is installed in your business, you are not getting advice from someone who has studied growth. You are getting the architecture from someone who has built it — repeatedly, under pressure, with real teams and real stakes.
The Mission
Install The Standard™. Then hand you the keys.
Every engagement ends the same way: with your team running the system, your leaders owning the architecture, and your business no longer dependent on any outside voice — including ours. That is the only definition of success we accept.
Our Vision
The Elevating Standard™ in every growth-stage company.
To become the defining growth architecture for ambitious companies — the system that replaces the chaos of scaling with a permanent, self-governing operating standard built on Clarity, Trust, and Accountability.
“The Climb is where most companies quit. The Elevating Standard™ is how you finish it.”
Ready to install The Elevating Standard™?
Every engagement begins with The Elevating Standard Diagnostic — a 30-point baseline across your people, operations, and revenue engine. Twenty minutes to see exactly where you stand.
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