Align. Execute. Scale.
Your Fractional COO — delivering 30 years of executive leadership, operational excellence, and sales growth at a fraction of the cost of a full-time hire.
Years Experience
Reps Managed
Promoted to Leadership
Cost Savings vs Full-Time
Our Promise
From napkin sketch to lasting success.
Every great business starts the same way — not in a boardroom, not in a pitch deck, but on a napkin. A scribbled idea, a rough number, a circle with an arrow. That moment of clarity, when the vision is raw and real, is where every company's "why" is born.
Somewhere between that napkin and today, the vision gets buried under daily operations, underperforming teams, and stalled growth. That's where we come in — working directly with the CEO, Owner, or President to identify exactly where the company is stalling and where the fastest opportunities to scale are hiding.
You get 30 years of COO-level experience without the full-time executive cost. We do everything a COO does — strategy, operations, sales leadership, people development, and change management — so you can focus on what you built this for.
We treat your business like it's our own napkin sketch — and we work tirelessly to see it fulfilled.
Proven Results
What We Do
Everything a COO Does. One Integrated System.
We step in as your Fractional COO — identifying inefficiencies, eliminating bottlenecks, and building the systems that allow your company to scale. Sales leadership is part of what we do, not all of it.
Area 01
Sales
We identify and eliminate the sales barriers holding your pipeline back — building the frameworks, cadences, and accountability structures that drive consistent, predictable revenue.
Area 02
Delivery
Redesign onboarding, project handoffs, and SLA workflows so client requests are fulfilled faster with fewer escalations and stronger satisfaction.
Area 03
Operational Excellence
"Growth obstacles are common. Our solutions are proven."
With over 30 years of experience, we've seen the roadblocks that consistently hold teams back — and we know how to resolve them.
Unclear Goals & Metrics
We build proven OKR frameworks that drive clarity, focus, and measurable progress
Overreliance on Technology
We strengthen discovery, engagement, and client trust beyond marginal activity
Lack of Accountability & Urgency
We build urgency into the culture so reps consistently hit targets
Inefficient Daily Operations
We establish operational discipline and streamline workflows that keep pipelines active
Overextended or Absent Leadership
We step in with fractional executive support, providing structure and guidance
Talent & Turnover Issues
We improve hiring practices, strengthen retention, and develop future leaders
Difficulty Scaling
We implement systems that prepare sales organizations to scale with confidence
The Ultimate Growth Accelerator
One partner. COO-level leadership & sales excellence.
Most companies can't afford a full-time COO. We give you everything a COO delivers — operational discipline, sales leadership, people development, and scalable systems — working directly with you at a fraction of the cost.
Chief Sales Officer
C-level sales leadership without the full-time cost. We drive revenue growth, build pipeline velocity, and develop your team into consistent, confident producers.
- —Optimize sales frameworks and close rates
- —Build and manage pipeline cadences
- —Define and target ideal client profiles (ICPs)
- —Drive market expansion into new verticals
- —Develop sales enablement — playbooks, messaging, objection handling
- —Align KPI/OKR quotas to reinforce desired behaviors
- —Train and develop teams into confident producers
Chief Operating Officer
Operational excellence without the full-time overhead. We build the systems, accountability structures, and processes that allow your business to scale sustainably — across any industry.
- —Identify inefficiencies and eliminate operational bottlenecks
- —Build scalable systems and standardize processes across teams
- —Implement accountability structures, KPIs, and OKR frameworks
- —Accelerate gross margin growth and improve profitability
- —Develop future leaders through mentorship and coaching
- —Improve hiring practices and reduce costly turnover
- —Drive change management and company culture transformation
Training & Development
Seminars, workshops, and hands-on programs that build the skills, mindset, and culture your organization needs to grow — delivered directly to your leadership and teams.
- —Leadership & management development programs
- —Sales training — process, cadence, and confidence
- —Change management workshops
- —Company culture and accountability seminars
- —Onboarding and performance ramp programs
- —Executive coaching for CEOs, Owners, and Presidents
The Difference
30 Years of COO Experience. A Fraction of the Cost.
You work directly with Sherman W. Hunter II — not a junior consultant. You get enterprise-level executive leadership applied to your specific business, at a cost that makes sense.
What a COO Actually Does
We do all of it — for a fraction of the full-time cost.
A COO oversees every function that makes a business run — operations, sales, people, process, and culture. That's exactly what we deliver, working side-by-side with the CEO or Owner to identify where the company is stalling and where the fastest growth opportunities are.
COO Core Duties
Operational Leadership
- —Identify inefficiencies and eliminate bottlenecks across the organization
- —Build scalable systems and standardize processes for consistent execution
- —Implement accountability structures, KPIs, and performance frameworks
- —Accelerate gross margin growth and improve overall profitability
- —Drive change management, culture transformation, and team alignment
CSO Core Duties
Sales & Revenue Growth
- —Optimize sales frameworks to improve close rates and pipeline velocity
- —Build and manage sales cadences, playbooks, and enablement tools
- —Drive market expansion into new verticals, regions, and client segments
- —Train and develop sales teams into confident, consistent producers
- —Align sales execution with company strategy for sustainable revenue growth
Our Framework
The Full Wheel Framework
Refined and proven across enterprise, mid-size, and boutique firms — we don't just provide the framework, we implement and manage it for results.
- —Activates pipelines in 30 days
- —Produces measurable ROI within 90 days
- —Market-proof design that thrives under any condition
- —Elevates reps and recruiters into consistent, confident producers
When Speed Matters
Quick Overhauls & Turnarounds
When performance stalls, we blend strategy with execution to deliver immediate impact — quick wins that energize teams while laying the foundation for long-term success.
- —Needs Assessments — uncover operational and sales inefficiencies
- —Gap Analysis — pinpoint exactly where opportunities are being missed
- —Reverse-Engineered Tactics — build strategies starting with the desired outcome
How We Work
We don't advise. We implement.
We roll up our sleeves and work alongside your team across four layers that drive people, process, profitability, and growth.
Implementers
We don't stop at telling you what to do — we do the work with you. From building sales frameworks to restructuring operations, we embed proven systems to create immediate momentum.
Changemakers
Change is hard, but necessary for growth. We identify what's holding you back and lead the transition — shifting culture, improving accountability, and repositioning your team to thrive.
Developers
Our focus is people first. We develop leaders and sales professionals through accountability, training, and mentorship — turning potential into measurable performance.
Coaches
We don't just fix and leave. We coach your team through the process with ongoing guidance, feedback, and accountability — ensuring the transformation lasts.
We implement, manage, coach, and drive for results.
Who We Serve
Built for CEOs, Owners & Presidents Ready to Scale.
We work across industries — from staffing and recruiting to professional services, technology, and beyond. If your company needs COO-level leadership to grow, we're built for you.
Revenue Range
Startup – $30M
From early-stage startups to established growth-stage companies — positioned for the next level of scale and profitability.
Team Size
Startup – 30
From founding teams to growing organizations — lean, driven teams where every person counts and leadership has direct impact on outcomes.
Our Belief
Success is always people first.
Strategies, frameworks, and results matter — but it's the investment in people that defines lasting impact.
Our Ideal Partner
Defined by vision and intent.
We work directly with the CEO, Owner, or President — not through layers of management. You get 30 years of executive experience applied to your specific challenges, your specific team, and your specific goals.
Whether you're in staffing and recruiting, professional services, technology, or another industry entirely — if you're ready to scale, eliminate what's holding you back, and build something that lasts, we're your partner.
Together, we'll scale your business, strengthen your team, and leave a legacy worth building.
We Partner With Leaders Who
- →Are ready to work directly with a COO-level executive — not a junior consultant
- →Want to identify and eliminate what's stalling their growth and profitability
- →Need scalable systems, accountability structures, and operational discipline
- →Desire COO-level leadership at a fraction of the full-time executive cost
- →Invest in their people and want the best for their staff and leadership team
- →Strive to create a legacy that goes beyond numbers and impacts lives
- →Value a true partnership — one where leadership cares about results, people, and long-term success
The Process
Three Steps to Rapid Growth
Rapid Diagnosis
2–4 week assessment to identify your top 3–5 root causes — bottlenecks, inefficiencies, and stalled growth — across operations, sales, and people.
COO Playbook Design
Operational systems, sales processes, accountability frameworks, and role definitions — all tailored to your business and built to scale.
Implement & Scale
Hands-on rollout, leadership coaching, and clear KPIs to embed new habits, accelerate gross margin growth, and sustain measurable gains.
Proven Results
Real Wins. Real Firms. Real Growth.
These aren't projections. These are outcomes we've driven inside staffing and recruiting firms — firms that were stuck, stalled, or scaling too slowly.
Productivity Increase
A mid-size staffing firm struggling with rep underperformance saw a 40% lift in productivity within 90 days of implementing our sales accountability framework.
Sales ManagementRevenue Growth
By restructuring the business development process and introducing a disciplined pipeline review cadence, one client grew revenue by 28% year-over-year.
Revenue OperationsTurnover Reduction
Through targeted coaching, clearer role expectations, and a structured onboarding overhaul, a recruiting firm cut rep turnover by 30% in under six months.
People & RetentionCost Savings
Operational inefficiencies were costing one firm significantly. After a full operational audit and process redesign, they reduced overhead costs by 70%.
Operational ExcellenceConsecutive #1 Region
Led a regional sales team to the #1 ranking for 10 consecutive years — through consistent coaching, accountability, and a culture of high performance.
LeadershipReps Developed
Over a 30-year career, more than 200 sales reps have been coached, developed, and promoted into leadership roles under direct mentorship.
Talent DevelopmentWe don't measure success by the advice we give. We measure it by the results our clients achieve.
— Sherman W. Hunter II
The Cost of Waiting
Why Most Companies Wait Too Long — And What It Costs Them.
The decision to bring in a Fractional COO is rarely made too early. It is almost always made too late. In the time between recognizing a problem and acting on it, organizations lose revenue, lose talent, and lose ground to competitors who moved faster. The reasons companies stall are predictable — and every one of them is avoidable.
The Hope Circle
Waiting for something to change — without changing anything.
Every owner has been here. An account is about to break. A rep is about to turn the corner. Next quarter will be different. The Hope Circle is not a strategy — it is a holding pattern. And while the organization waits, another fiscal year passes without meaningful progress. Hope is not a plan. Momentum requires intentional action, and the longer a company orbits in this cycle, the more ground it concedes to competitors who are executing.
The Insanity Loop
Doing the same things and expecting different results.
The Insanity Loop is subtler than it appears. It is not recklessness — it is familiarity mistaken for strategy. The same hiring profiles, the same onboarding, the same management approach, the same sales process. Nothing changes because nothing is challenged. Leadership convinces itself that effort alone will eventually produce a different outcome. It will not. Sustainable growth demands a willingness to examine what is not working and replace it with what does.
The Fog
A culture without standards is not a culture — it is familiarity.
Culture is one of the most misunderstood assets in business. Many leaders believe culture is about making employees feel comfortable. It is not. A high-performance culture requires two things in equal measure: genuine care for the people on your team, and an uncompromising expectation around performance and consistency. When those expectations erode — often gradually, through familiarity and avoidance — the organization loses its edge. The Fog sets in quietly, and by the time leadership notices, the standards that once drove results have disappeared entirely.
If any of these patterns feel familiar, the cost of waiting another quarter is real.
A single conversation with Sherman W. Hunter II will give you clarity on exactly where your organization is stalling — and a direct path forward.
Private Equity & Venture Capital
Accelerate Portfolio Performance. Shorten the Runway to Profit.
For PE firms and venture-backed companies, time is the most expensive variable in the growth equation. Every quarter without operational clarity, sales traction, and leadership infrastructure is a quarter of return left on the table. We deploy immediately, build fast, and drive measurable results — so your portfolio companies reach profitability and scale on your timeline, not theirs.
The Helicopter Method™
Traditional operational buildouts follow a linear path — assess, plan, pilot, scale. That sequence works in stable environments. In a PE-backed or venture-funded company, it is too slow. The Helicopter Method lifts the organization above the noise immediately, giving leadership a clear aerial view of where revenue is being lost, where operational drag exists, and where the fastest path to profitability lies.
We do not wait for a 90-day assessment to conclude before taking action. We identify the highest-leverage interventions on day one and begin executing in parallel — compressing what typically takes two to three quarters into weeks.
Rapid Elevation
We immediately assess the full operational and sales landscape — identifying the critical gaps between current performance and the return targets your investment thesis requires.
Precision Targeting
From that elevated vantage point, we pinpoint the exact interventions that will generate the fastest revenue impact and operational efficiency gains — no wasted motion.
Parallel Execution
Sales frameworks, operational infrastructure, and leadership development are deployed simultaneously — not sequentially — compressing the runway to profitability.
Sustained Altitude
We build the internal systems and management bench strength to sustain performance after our engagement ends — protecting your investment long-term.
30+
Years Deploying Frameworks
Faster Time to Revenue
Our frameworks are not built in the engagement — they are brought into it. Proven sales processes, management cadences, and operational systems are adapted and deployed immediately, eliminating the build-from-scratch timeline that erodes early-stage returns.
200+
Sales Professionals Managed
Operational Infrastructure That Scales
We build the operational backbone your portfolio company needs to absorb growth without breaking — hiring infrastructure, performance management systems, and accountability frameworks that hold up as headcount and revenue scale.
90+
Leaders Promoted & Developed
Leadership That Drives Accountability
Fractional COO engagement means your portfolio company gets C-suite operational leadership from day one — without the cost, the search timeline, or the risk of a full-time executive hire that may not fit the stage or the culture.
If your portfolio company needs to scale faster, we should talk.
Whether you are evaluating a new acquisition, managing an underperforming asset, or preparing a portfolio company for exit — a conversation with Sherman W. Hunter II will give you a clear picture of what is possible and how quickly we can move.
Built for Every Industry
Our Frameworks Work in Any Organization.
While we have deep roots in staffing and recruiting, our work is not confined to a single industry. A proven operational and sales framework is transferable — the principles that drive growth, accountability, and scale are universal. If your company needs to win more clients, build a stronger team, and operate at a higher level, we are built for you.
Sales Efficiency at Scale
As your Fractional COO, we diagnose and rebuild the sales engine — eliminating the inefficiencies, gaps in process, and leadership voids that suppress revenue. We install the cadences, accountability structures, and pipeline disciplines that turn inconsistent production into predictable, scalable growth.
Operational Excellence as a Foundation
Growth without operational infrastructure collapses under its own weight. We build the systems, workflows, and management frameworks that allow your organization to scale without chaos — ensuring that every new client, every new hire, and every new market is absorbed with precision and confidence.
More Clients. Sustained Growth.
At its core, business growth requires one thing: more clients. We align your sales strategy, your team's execution, and your operational capacity so that winning new business becomes a repeatable, sustainable process — not a series of heroic individual efforts.
Industries We Have Worked Within
IT & Technology
Software, managed services, SaaS, and tech staffing — scaling sales teams and delivery operations in high-velocity environments.
Construction
General contractors, specialty trades, and project-based firms — building the operational discipline that keeps projects profitable and teams accountable.
Engineering
Civil, mechanical, and structural firms — aligning business development with delivery capacity and building the management infrastructure to scale.
Environmental
Remediation, compliance, and environmental services — systematizing BD, improving project margins, and developing field-to-leadership pipelines.
Professional Services
Consulting, legal, accounting, and advisory firms — building repeatable client acquisition and the operational backbone that supports growth.
Creative & Marketing
Agencies, studios, and creative firms — replacing project-to-project revenue volatility with structured BD and account management systems.
Light Industrial
Assembly, warehousing, and light manufacturing staffing — improving recruiter productivity, reducing turnover, and protecting gross margin.
Manufacturing
Production, fabrication, and process manufacturing — operational excellence frameworks that reduce waste, improve throughput, and build leadership depth.
Telecom
Carriers, infrastructure, and telecom services — scaling sales infrastructure and operational systems in a high-complexity, relationship-driven market.
Heavy Industrial
Energy, utilities, mining, and heavy construction — COO-level leadership for firms where operational discipline and safety culture are non-negotiable.
The Core Principle
A Proven Framework Is Transferable Into Any Organization.
The disciplines that build high-performing sales teams, eliminate operational drag, and create sustainable growth are not industry-specific. They are leadership principles, management systems, and execution frameworks — and they work wherever people, process, and performance intersect.
Sales Process Architecture
Structured frameworks that create consistent, repeatable revenue production across any market.
Operational Infrastructure
Systems and accountability structures that allow your organization to scale without breaking.
Leadership Development
Building the management bench strength that sustains growth long after our engagement ends.
How We Engage
Flexible Engagements. Built Around Your Needs.
Every organization is different. We offer multiple ways to engage — so you get exactly the level of support you need, structured in a way that works for your business.
Monthly Retainer
Consistent, embedded leadership on a monthly basis. Ideal for companies that need a steady executive presence — strategy, accountability, and implementation without the full-time cost.
- —Dedicated hours each month — agreed upfront
- —Ongoing operational and sales leadership
- —Weekly or bi-weekly executive check-ins
- —Priority access and rapid-response support
Project-Based
A focused engagement with a clear beginning, deliverable, and end date. Best for specific initiatives — a process overhaul, a sales system build, or an operational audit.
- —Scoped deliverables and defined timeline
- —Fixed investment — no surprises
- —Ideal for turnarounds and rapid transformations
- —Full implementation, not just recommendations
Hourly Rate
Access COO-level thinking when you need it — without a long-term commitment. Perfect for advisory sessions, strategic reviews, or targeted problem-solving.
- —No retainer required — pay as you go
- —Ideal for one-time strategy sessions
- —Executive-level insight on your timeline
- —Scales up to a retainer as needs grow
Delivery Formats
In-Person, Virtual, or On-Site — We Meet You Where You Are.
Workshops
Intensive, hands-on sessions designed to solve a specific challenge — sales process, leadership development, change management, or operational efficiency. Half-day or full-day formats available.
Seminars
Structured presentations and group learning experiences for leadership teams, management, or your entire organization. Ideal for culture alignment, strategy rollouts, and skill-building.
Virtual Training
Live, interactive training delivered remotely — same quality, same engagement, no travel required. Perfect for distributed teams or organizations looking for flexible scheduling.
Common Questions
What to Expect from a Fractional COO.
If you've never worked with a fractional executive before, here are the questions we hear most — answered directly.
What exactly does a Fractional COO do — and how is it different from a consultant?+
A consultant gives advice and hands you a report. A Fractional COO steps inside your business and does the work. We build the systems, lead the people, implement the processes, and drive accountability — just like a full-time COO would, but without the full-time cost. The difference is execution. We don't just tell you what to do; we do it with you.
How quickly will we see results?+
Most clients see measurable momentum within the first 30 days — pipeline activation, clearer accountability, and operational gaps identified. By 90 days, you'll have implemented frameworks, improved team performance, and a clear picture of what's driving or blocking growth. We engineer for quick wins that also build long-term foundation.
We're a small staffing firm. Are we too small for this kind of leadership support?+
Not at all — in fact, firms in the $5M–$30M range with teams of 5–30 people are exactly who we built this for. You're large enough that leadership gaps are costing you real money, but lean enough that one strong fractional leader can move the entire organization. This is where fractional COO + CSO support delivers the highest return.
How much of your time do we actually get?+
That depends on the engagement — but you get focused, high-impact time, not hours billed for emails. We structure engagements around outcomes, not seat time. Whether it's a defined number of days per month or a project-based sprint, every interaction is purposeful and tied to your growth goals.
What makes SalesHunter different from other fractional executives or consultants?+
Three things: industry specificity, dual-role capability, and implementation. We work exclusively with staffing and recruiting firms — we speak your language, understand your margins, and know your people challenges. We serve as both CSO and COO, so sales and operations move together instead of pulling against each other. And we don't advise from the sideline — we implement, manage, coach, and drive results from inside your business.
Get in Touch
Ready to Recharge Your Growth?
Book a 30-Minute Growth Diagnostic
In one conversation, we'll uncover your top barriers and give you a clear action plan to rebuild your sales and operations for scale. No obligation — just clarity and a path forward.
Or call us directly at 971.977.0297