Sherman W. Hunter II our Owner and Founder
An energetic and purposeful professional with over 30 years of leadership experience, Sherman W. Hunter II has built a distinguished career in sales management, organizational development, and business growth across multiple markets. From an early stage, it was evident that Sherman's passion lay in training, developing, and coaching sales professionals, a passion reflected in his resume and consecutive years of success with his teams. His ability to transform struggling, underachieving markets into high-performing, cohesive units has become his specialty. While it’s easy to maintain momentum with winning teams, Sherman thrives in the challenge of working with disorganized, low-confidence teams that are missing goals. For him, these are the “fun” teams because, once he's done, the results speak for themselves, with clear and undeniable improvement. Managing deals and getting into the trenches to bring contracts to the finish line is part of his DNA.
Sherman has managed as well as teamed with over 400 sales representatives and built a 29-3 record over 32 years, consistently surpassing growth targets and producing top performers. The 29-3 record reflects how many years Sherman’s teams have met or exceeded their growth targets, demonstrating consistent achievement compared to the rare instance of missing a goal. His leadership style is deeply rooted in accountability, urgency, and efficiency, focusing on driving KPIs, OKRs, and setting clear expectations. His ability to scale teams and achieve consistent results stems from his strong belief in attitude and effort as key drivers of success—qualities that don’t require talent but demand desire.
Having held C-level positions such as COO and CEO, Sherman brings a deep understanding of the financial and operational impacts of growing a business. His approach involves streamlining operations, improving processes, and aligning KPIs with corporate goals, all while maintaining a positive, productive work culture. Whether it’s managing staffing, creating sales strategies, or mentoring and developing top talent, Sherman has a proven track record of driving top-line growth while impacting bottom-line results.
Sherman's 27 years of coaching basketball at the high school and AAU levels have heavily influenced his management style. His focus on communication, skill development, and disciplined execution translates into his professional leadership, where he develops winning teams through clear expectations and unwavering commitment to success.
On a personal level, Sherman has been married for 24 years, has three children, and holds his faith close, placing God at the center of his life and career.
An energetic and purposeful professional with over 30 years of leadership experience, Sherman W. Hunter II has built a distinguished career in sales management, organizational development, and business growth across multiple markets. From an early stage, it was evident that Sherman's passion lay in training, developing, and coaching sales professionals, a passion reflected in his resume and consecutive years of success with his teams. His ability to transform struggling, underachieving markets into high-performing, cohesive units has become his specialty. While it’s easy to maintain momentum with winning teams, Sherman thrives in the challenge of working with disorganized, low-confidence teams that are missing goals. For him, these are the “fun” teams because, once he's done, the results speak for themselves, with clear and undeniable improvement. Managing deals and getting into the trenches to bring contracts to the finish line is part of his DNA.
Sherman has led over 200 sales representatives and built a 29-4 record over 32 years, consistently surpassing growth targets and producing top performers. His leadership style is deeply rooted in accountability, urgency, and efficiency, focusing on driving KPIs, OKRs, and setting clear expectations. His ability to scale teams and achieve consistent results stems from his strong belief in attitude and effort as key drivers of success—qualities that don’t require talent but demand desire.
Having held C-level positions such as COO and CEO, Sherman brings a deep understanding of the financial and operational impacts of growing a business. His approach involves streamlining operations, improving processes, and aligning KPIs with corporate goals, all while maintaining a positive, productive work culture. Whether it’s managing staffing, creating sales strategies, or mentoring and developing top talent, Sherman has a proven track record of driving top-line growth while impacting bottom-line results.
Sherman's 27 years of coaching basketball at the high school and AAU levels have heavily influenced his management style. His focus on communication, skill development, and disciplined execution translates into his professional leadership, where he develops winning teams through clear expectations and unwavering commitment to success.
On a personal level, Sherman has been married for 24 years, has three children, and holds his faith close, placing God at the center of his life and career.
